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The PlayStation 2 is Sony's second video game console, the successor to the PlayStation and the predecessor to the PlayStation 3. Its development was announced in March 1999, and it was first released in Japan on March 4, 2000, in North America on October 26, 2000 and in Europe on November 24, 2000.
The PS2 is part of the sixth generation era, and has become the fastest
selling and most popular gaming console in history, with over 105
million units shipped worldwide by March 31, 2006. Upon its release,
the PS2 set the mark of being the fastest selling console at launch,
breaking the record held previously by the Sega Dreamcast. As of
November 2006, the PS2 still outsells its competition, the GameCube,
Xbox, and Xbox 360 in North America, Europe and Japan, and the
PlayStation 3 and Wii in North America (PlayStation 3 not released in
Europe).
Only a few million users had obtained consoles by the end of 2000
due to manufacturing delays. The PlayStation 2 was popular after its
release so it was difficult to find units on retailer shelves. Another
popular option was purchasing the console online through auction
websites such as eBay.
Yet, the PS2 initially sold well partly on the basis of the strength
of the PlayStation brand and its backward compatibility, selling over
900,000 units in the first weekend in Japan. This allowed the PS2 to
tap the large install base established by the PlayStation — another
major selling point over the competition. Later, Sony gained steam with
new development kits for game developers and more PlayStations for
consumers.
A notable piece of advertising is that the PS2 launch was
accompanied by the popular "PS9" television commercial. 9 was to be the
epitome of development, which the PS2 was the next step on the way
towards. The ad also presaged the development of a portable PlayStation.
Many analysts predicted a close 3-way matchup between the PS2 and
competitors Microsoft's Xbox and the Nintendo GameCube (which was the
cheapest of the three consoles and had an open market of games).
However, the release of several blockbuster games during the 2001
holiday season pushed the PS2 in order to maintain momentum and hold
off its rivals.
Although Sony placed little emphasis on online gaming during its
first year, that changed upon the launch of the online-capable Xbox.
Sony adapted in late 2002 to compete with Microsoft, with several
online first party titles released alongside it, such as SOCOM: U.S.
Navy SEALs to show its active support for Internet play. Sony also
advertised heavily, and its online model had the support of Electronic
Arts. Although Sony and Nintendo both started out late and although
both followed a decentralized model of online gaming where the
responsibility is up to the developer to provide the servers, Sony's
attempt made online gaming a major selling point of the PS2. In September of 2004, in time for the launch of Grand Theft Auto: San Andreas
(the best-selling game during the 2004 Holiday season), Sony revealed a
new, smaller PS2. In preparation for the launch of a new, slimmer
PlayStation 2 model (SCPH-70000) (Also known unofficially as the
"PStwo".), Sony had stopped making the older PS2 model (SCPH-5000x)
sometime during the summer of 2004 to let the distribution channel
empty out stock of the units. After an apparent manufacturing issue
caused some initial slowdown in producing the new unit, Sony reportedly
underestimated demand, caused in part by shortages between the time the
old units were cleared out and the new units were ready. This, and the
issue was compounded in Britain when a Russian oil tanker became stuck
in the Suez Canal, blocking a ship from China carrying PS2s bound for
the UK. During one week in November, British sales totaled 6,000 units
— compared to 70,000 a few weeks prior. There were shortages in
more than 1700 stores in North America on the day before Christmas. |
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